Edgy or Out of Touch? Marketing Mistakes in the Videogames Industry

As a marketer and a lifelong gamer, it fascinates me to see so many marketing mistakes happening in the video games industry.

Perhaps I’m just naive and inexperienced, but it seems to me that the industry can’t go one year without some company seriously screwing up in the marketing arena. Huge PR controversies and anticlimactic marketing campaigns have become all too common. In fact, many gamers seem to expect it nowadays. We’re surprised when publishers like EA or Ubisoft manage to promote and launch a new game successfully — which is to say, without offending a large portion of their customer base along the way. Continue reading Edgy or Out of Touch? Marketing Mistakes in the Videogames Industry