Steam Greenlight has been around for quite a while now, and in that time it’s been hailed both as a great resource for indie game developers and deeply flawed experiment — more notoriously, the latter. As a big proponent of indie games and the developers behind them, I’ve always been very fond of the idea of Steam Greenlight, and how it gives lesser known and resources limited developers a fair chance at getting their game ideas out there to the market.
Lately, I’ve been thinking a lot about Virtual Reality (VR) games. Specifically how they’re going to develop in the always innovating game industry. With the release of the Oculus Rift, HTC Vive, and PSVR, we’ve seen a fairly robust catalog of VR games start to come together. Many of them are simple — like playing with objects and physics or watching yourself get attacked by sharks — they’re still quite compelling to most people who play them. So, while they’re carving out their niche in the market, VR games will have to evolve to stay interesting.
There is one key area for VR games to expand upon: non-player character interactions.
I miss skateboarding games — specifically, I miss the (good) Tony Hawk’s Pro Skater games. Although in general, the skateboarding game genre seems to have stagnated. You know what that means? It’s the perfect time for an indie revolution.
My friends, these are truly troubling times in the video game community. Gamers are sick and tired of receiving games that are unfinished, or failing to deliver on expectations, especially after being in development for extended periods of time.
There is only one man who can save us. And no, it’s not Batman, Donald Trump, or Gabe Newell (praise be unto him).
The name of our savior? Gordon Ramsay.
Back when they first announced their plans to produce their own content, dubbed “Netflix Originals” or “Netflix Original Series,”people were both skeptical and hopeful of Netflix’s ability to deliver. Thankfully, Netflix has proven many times over that they are quite capable of delivering quality programming, with hits like House of Cards, Orange is the New Black, and Daredevil, just to name a few. Continue reading 5 Video Games that Would Make Excellent Netflix Originals
I realize I’m a bit late to the party, but I’d like to take a moment to talk about Pokemon Go (aka “POGO”).
I don’t want to talk about how fun it is, or how great it is for my childhood nostalgia. I want to talk about how it’s accomplished so much more than a normal video game typically would — especially a mobile game.
The term “Cult Classic” is well-known within the realm of film, as well as other forms of art and entertainment. Video games, of course, also have their fair share of cult classics. Games like Earthbound and Mirror’s Edge have relatively small but incredibly passionate fan bases. These are fans who will fill their lives with the culture found in games like these: fan art, merch, music, writing… and more. For them, it really is like being in a cult.
And I think that’s a fantastic thing.
As a marketer and a lifelong gamer, it fascinates me to see so many marketing mistakes happening in the video games industry.
Perhaps I’m just naive and inexperienced, but it seems to me that the industry can’t go one year without some company seriously screwing up in the marketing arena. Huge PR controversies and anticlimactic marketing campaigns have become all too common. In fact, many gamers seem to expect it nowadays. We’re surprised when publishers like EA or Ubisoft manage to promote and launch a new game successfully — which is to say, without offending a large portion of their customer base along the way. Continue reading Edgy or Out of Touch? Marketing Mistakes in the Videogames Industry